Our History
About
K McCarthy graduated from the University of Virginia and traveled throughout South America after graduation. A love affair with textiles and fabrics was nurtured after seeing indigenous tribes in Peru, Columbia and Ecuador. After returning to the states, the Phoenix was born in 1977.
Coming Soon
New Store
The Phoenix celebrates its 34th birthday in August 2011 and unveils its newest addition. Always evolving, we are excitedly awaiting this new venture. Please visit our gallery of wearable art and new high end shoe salon at 3101 W. Cary Street, Richmond Virginia. Our new storefront will open in the fall of 2011.
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Juliana
Juliana is a quirky dresser with a keen eye for style and design. The guru behind the wonderful window displays, she has a knack for brilliantly combining unexpected colors and patterns.
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Mila
Mila's affinity for fashion flows from her ability to realize personal style in others. She has a magnificent eye for styling any woman in looks that are both beautiful in aesthetic and empowering in spirit.
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K
K is the force behind the store, the heart and soul of the Phoenix. Her worldly travels and extraordinary understanding of culture in fashion has inspired her to dedicate her life to dressing women, helping them find beauty in themselves.


